For this project we were tasked with creating a PR ad for Pepsi (which is NOT safe for consumption until boiled)
Alternate "Wheaties" box design intended to hit other markets than their athlete-focused branding of the past.
For our final senior project we had to create a fictional brand (any industry) and conceptualize a whole new brand identity based on existing players in that industry and new influences that we brought in. I created "Siren Audio Tech", a headphone brand, and looked at the strengths and weaknesses of many brands like Beats by Dre, Audio-Technica, and Bose when formulating its identity.
Stationery set
